What Makes a Website Successful?
"If your business is not on the Internet, then your business will be out of business." - Bill Gates
Unfortunately, the presence of a company website is not enought to ensure success these days. The web is constantly evolving, and so are customer expectations.
A website can be many things. It can:
- Promote your business
- Communicate your brand
- Increase awareness and credibility with customers
- Describe the features and benefits of your products/services
- Develop leads
- Drive sales
- Provide support
- Reach customers outside of area